From a competitor's ad library to a campaign that's ready to launch
May runs the round, you approve it
One session per client account, per week. Following a single session for Vermere, a sample client brand.
It reads the client's site and offer page, then reads what competitors are running in the category this week. This is the same research layer we sell on its own, described further down the page.
What you tell it about the audience and the offer overrides anything it inferred.
Seven concepts, each with its copy and its image prompt. Edit any of them, or throw them out, before a single image is generated.
Three of the seven concepts from this session.
Every asset renders on the client's own brand system: their palette, their type, their product in frame. Each account keeps its own, so creative for one client never comes back sounding like another.
Four creatives generated for Vermere, a sample client brand.
Every asset is checked against brand and Meta policy rules before it reaches you. Here is one that did not make it out of this session.
✓
✓
✓
✓
✗
Blocked: the image model rendered a typography instruction into the ad as visible copy, reading "(Inter Font, Semi-Bold, 24pt, tight kerning)". Caught on screening and regenerated. This is a real reject from the session above.
The campaign lands in the ad account fully assembled, tracking attached, and every row switched off. Turning one on is your call.
| On/Off | Campaign, ad set, and ads | Status |
|---|---|---|
| Off | Vermere · Barrier cream · Prospecting | In review |
| Off | Reactive skin, 28 to 45, United States | In review |
| Off | Your barrier, rebuilt. | In review |
| Off | One jar. Three steps gone. | In review |
Illustration of the delivered campaign structure. No spend or results columns, because nothing has run.
Once the round has run, we read the results and act on them two ways: budget moves behind the angle that held, against your rules, and the next round's brief inherits what worked. A new strategist on the account picks that file up on day one.
Illustration of last round's result written into the next brief. You set the kill and scale thresholds; we apply them the same way on every account.
Or buy the research and brief your own team
This is Stage 1 above, sold on its own. Name a competitor and we build the read, in three steps, usually within 24 hours.
Tell us who to analyze
Fill out a short brief: the competitor you want analyzed, plus a few details about your business so the recommendations fit your stage. Pay on Stripe, and we get to work. There's no dashboard to learn. It's done for you.
- Competitor brand or Meta Ad Library page name
- Your industry and revenue band, so advice fits your stage
- Specific angles or goals you want compared
We turn Ad Library data into a report
We pull every active ad from Meta's Ad Library, separate what's confirmed from what's inferred, and write up the read. (Here's how competitor targeting reverse-engineering works.) We look at:
- Active ads and creative variations
- Copy and messaging strategies
- Campaign longevity indicators
- Likely audience and offer signals
- Every active ad pulled from the Ad Library
- Creative assets saved before links expire
- Creative, copy, and offers scored by an analyst
- Recommendations written for your stage
Get the PDF and the ad files
Within 24 hours, we email you when the report is ready. Download the designed PDF and export ZIP with saved images, videos, and raw ad data from your portal at makometrics.com/portal. In the PDF:
- Competitive Scorecard across 6 graded dimensions
- Hook Leaderboard of their most-reused headlines
- Strongest creative ranked, with why each one stands out
- How to position against them, plus experiments to run
- Export ZIP: saved images, videos, gallery, raw ad data
Competitive Intelligence Report
Figma
Sample from Meta Ad Library · not a live order
TOF = awareness · MOF = consideration · BOF = conversion
Figma is running an AI-first push on Meta: Figma Make ("prompt your ideas to life") carries the consideration motion with 100+ day copy longevity, while demo-heavy creative and creator testimonials do the showing instead of telling.
Paid orders include the PDF plus a ZIP with every saved creative, a browsable gallery, and raw ad data.
Order this report →What's Inside Your Report
Every order includes the PDF (the analysis) and the ZIP (the files). These are the PDF sections you can expect.
Competitive Scorecard
Six letter grades covering creative volume, testing velocity, format and CTA diversity, message clarity, and offer aggression.
Offers in Market
The discounts, free trials, BOGO, financing, and price points they're running right now, pulled straight from live ads.
Hook Leaderboard
Their most-reused headlines, ranked by how often each one runs. These are the angles they've validated enough to keep paying for.
Strongest Creative, Ranked
Their best observable ads with thumbnails and a specific read on why each one stands out from the sample.
Funnel Stage & Format Mix
How their active ads split across top, middle, and bottom of funnel, plus the format breakdown and how often they launch new creative.
Where the Ads Send Traffic
The landing destinations behind their campaigns, aggregated so you can see what they're driving people toward.
What They're Testing Now
Recently launched ads and the creative they're running the most variations of. An early read on what they're trying to crack next.
How to Position Against Them
Counter-positioning moves and specific experiments to run on your own account, tailored to your industry and stage.
See the report format before you buy
Preview sample reports, then order a Snapshot when you know which competitor you want analyzed.
Frequently Asked Questions
Common questions about both paths.
Which one do I want?
If your bottleneck is getting the creative round built, take May. If you have a team that builds creative and just needs to know what the competition is running, buy the research. Agencies often start with a report on one client, then move that account onto May.
Does May publish anything live on its own?
No. Campaigns arrive paused, every row switched off. Turning one on is a human action, every time, and budget changes between rounds go through the same approval.
Do you need access to my ad account?
Not for reports, and not to try May. The free generator runs on a public website. Account access comes up when you are ready to publish campaigns into a real account, and we scope that on the call.
Is this instant or a self-serve dashboard?
Neither. It's done for you. You submit a short brief and pay on Stripe. We email you when the report is ready, usually within 24 hours. Download the PDF and export ZIP from your portal at makometrics.com/portal. No research dashboard to learn.
How long does the analysis take?
Most single-competitor reports are done within 24 hours. Multi-competitor or industry-wide analyses can take up to 48 hours.
What platforms do you cover?
Facebook and Instagram, everything that runs through Meta's Ad Library. TikTok, Google, and LinkedIn support is on the roadmap.
Can I analyze multiple competitors at once?
Yes. The Market Dominator plan covers up to 5 competitors per quarter. You can also request custom multi-competitor snapshots as one-time purchases.
Is the data accurate and up-to-date?
We pull directly from Meta's public Ad Library. Your report reflects what is running at the time we generate it, plus clearly labeled interpretation based on ad volume, format mix, copy themes, and run duration.
What if my competitor isn't running ads?
We'll let you know and offer to analyze a different competitor in your space instead. Or we'll refund you. Your call.