Simple Process

How Mako Metrics Works

You tell us the competitor. We do the analysis. You get a PDF and an export ZIP with every ad we captured, usually within 24 hours.

1
STEP ONE

Tell us who to analyze

Fill out a short brief: the competitor you want analyzed, plus a few details about your business so the recommendations fit your stage. Pay on Stripe, and we get to work. There's no dashboard to learn. It's done for you.

  • Competitor brand or Meta Ad Library page name
  • Your industry and revenue band, so advice fits your stage
  • Specific angles or goals you want compared
Your order brief
Competitor: Gymshark
Industry: Ecommerce / DTC · Revenue: $1M–$5M
Start your order
Analysis in Progress...
Scanning Ad Library
Extracting Creative Assets
Scoring Creative & Offers
Generating Recommendations
2
STEP TWO

We turn Ad Library data into a report

Meta's Ad Library shows public ads, not private spend or ROAS. We pull the active ads, separate what's confirmed from what's inferred, and write up the read. (Here's how competitor targeting reverse-engineering works.) We look at:

  • Active ads and creative variations
  • Copy and messaging strategies
  • Campaign longevity indicators
  • Likely audience and offer signals
3
STEP THREE

Get the PDF and the ad files

Within 24 hours you get a designed PDF for the read, plus a ZIP with saved images, videos, and raw ad data. In the PDF:

  • Competitive Scorecard across 6 graded dimensions
  • Hook Leaderboard of their most-reused headlines
  • Strongest creative ranked, with why each one stands out
  • How to position against them, plus experiments to run
  • Export ZIP: saved images, videos, gallery, raw ad data
Competitor Analysis Report
Offer Aggression A−
Hook Leaderboard 5 headlines
Funnel Mix TOF / MOF / BOF
Experiments to Run Tailored to you

What's inside your report

Every order includes the PDF (the analysis) and the ZIP (the files). These are the PDF sections you can expect.

Competitive Scorecard

Six letter grades covering creative volume, testing velocity, format and CTA diversity, message clarity, and offer aggression.

Offers in Market

The discounts, free trials, BOGO, financing, and price points they're running right now, pulled straight from live ads.

Hook Leaderboard

Their most-reused headlines, ranked by how often each one runs. These are the angles they've validated enough to keep paying for.

Strongest Creative, Ranked

Their best observable ads with thumbnails and a specific read on why each one stands out from the sample.

Funnel Stage & Format Mix

How their active ads split across top, middle, and bottom of funnel, plus the format breakdown and how often they launch new creative.

Where the Ads Send Traffic

The landing destinations behind their campaigns, aggregated so you can see what they're driving people toward.

What They're Testing Now

Recently launched ads and the creative they're running the most variations of. An early read on what they're trying to crack next.

How to Position Against Them

Counter-positioning moves and specific experiments to run on your own account, tailored to your industry and stage.

See the report format before you buy

Preview sample reports, then order a Snapshot when you know which competitor you want analyzed.

Preview Sample Reports Order a Report

Or read a full teardown we published: Shopify · Gusto · Verizon

Frequently Asked Questions

Common questions about the analysis process.

Is this instant or a self-serve dashboard?

Neither. It's done for you. You submit a short brief, pay on Stripe, and we email a PDF plus export ZIP within 24 hours. No dashboard to learn.

How long does the analysis take?

Most single-competitor reports are done within 24 hours. Multi-competitor or industry-wide analyses can take up to 48 hours.

What platforms do you cover?

Facebook and Instagram, everything that runs through Meta's Ad Library. TikTok, Google, and LinkedIn support is on the roadmap.

Can I analyze multiple competitors at once?

Yes. The Market Dominator plan covers up to 5 competitors per quarter. You can also request custom multi-competitor snapshots as one-time purchases.

Is the data accurate and up-to-date?

We pull directly from Meta's public Ad Library. Your report reflects what is running at the time we generate it, plus clearly labeled interpretation based on ad volume, format mix, copy themes, and run duration.

What if my competitor isn't running ads?

We'll let you know and offer to analyze a different competitor in your space instead. Or we'll refund you. Your call.