Terms governing your use of makometrics.com and purchase of Mako Metrics reports.
Last updated: May 18, 2026
These Terms of Service ("Terms") govern your access to and use of makometrics.com and any reports, tools, or services offered by Mako Metrics ("we," "us," or "our"). By using the site or purchasing a report, you agree to these Terms. If you do not agree, do not use the site or services.
Mako Metrics provides competitor intelligence reports based on publicly available Meta Ad Library data and our analysis of that information. Reports may include creative examples, copy themes, format mix, run-duration signals, and strategic observations.
Our reports are informational and analytical. They are not legal, financial, tax, or advertising advice, and they do not guarantee any particular business outcome.
You must be at least 18 years old and able to form a binding contract to use our services. By using the site, you represent that you meet these requirements and that the information you provide is accurate.
Current offerings include:
Prices and features are described on our pricing page and may change for future purchases. Taxes may apply where required.
Checkout is processed by Stripe. By completing a purchase, you authorize Stripe and us to charge your selected payment method for the amount shown at checkout. You agree to provide accurate billing and contact information.
After purchase, you may need to provide the competitor name, Facebook page URL, or other details needed to produce your report. Failure to provide reasonable information may delay delivery.
Unless otherwise stated on the site or in your order confirmation, we aim to deliver Snapshot reports within 24 hours of receiving the information needed to complete the work. Larger or multi-competitor engagements may take longer.
Reports are delivered electronically, typically by email as a PDF or similar format. Delivery times are estimates, not guarantees, though we work to meet them consistently.
Market Dominator bills quarterly. You may cancel before your next billing cycle to avoid future charges. Cancellation stops renewal; it does not retroactively refund the current period unless required by law or covered below.
Agency Plan bills monthly. Ten report slots are available each month and do not roll over. You may cancel before your next billing cycle. Unused monthly slots are forfeited at the end of each billing period.
To cancel or change a subscription, email [email protected] or use any cancellation method we provide in your order or account communications.
If a delivered report is not actionable or materially misses the stated brief, contact us at [email protected]. At our discretion, we may rework the report or issue a refund.
If your named competitor has no active U.S. Meta ads at the time of analysis, we will notify you and offer to analyze a different competitor in your space or provide a refund, at your choice.
Except as stated above or required by law, all sales are final once a report has been substantially delivered. Chargebacks or payment disputes should be raised with us first so we can resolve the issue.
Our reports rely on public Ad Library and other publicly available information. They do not include private competitor data such as actual spend, CPA, ROAS, conversion volumes, audience targeting, or account-level performance metrics that Meta does not make public.
Observations about which ads appear to be "winners" are analytical judgments based on visible signals such as run duration, format mix, and repetition. They are not confirmed performance data.
Meta may change, remove, or delay data in the Ad Library. Reports reflect what was available at the time of analysis.
You are responsible for:
You may not:
The site, branding, report layout, and original analysis are owned by Mako Metrics or our licensors. Upon payment, you receive a limited license to use the delivered report for your internal business purposes and, where applicable, to share it with your team or clients as described on the plan you purchased.
Ad creative, trademarks, and brand assets shown in reports remain the property of their respective owners. We display them only for competitive analysis purposes.
Our site integrates with third parties such as Stripe, Supabase, Resend, Google Tag Manager, and Meta. Your use of those services may be subject to their separate terms and policies. We are not responsible for third-party sites or tools linked from our site.
THE SITE AND REPORTS ARE PROVIDED "AS IS" AND "AS AVAILABLE." TO THE FULLEST EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.
We do not warrant that the site will be uninterrupted, error-free, or free of harmful components, or that reports will meet every business objective.
TO THE FULLEST EXTENT PERMITTED BY LAW, MAKO METRICS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR FOR LOST PROFITS, REVENUE, DATA, OR GOODWILL, ARISING FROM YOUR USE OF THE SITE OR REPORTS.
OUR TOTAL LIABILITY FOR ANY CLAIM ARISING OUT OF THESE TERMS OR YOUR USE OF THE SERVICES WILL NOT EXCEED THE AMOUNT YOU PAID US FOR THE REPORT OR SUBSCRIPTION GIVING RISE TO THE CLAIM IN THE TWELVE (12) MONTHS BEFORE THE EVENT.
Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.
You agree to indemnify and hold harmless Mako Metrics from claims, damages, and expenses (including reasonable attorneys' fees) arising from your misuse of the site or reports, violation of these Terms, or violation of any third-party rights.
We may update these Terms from time to time. The revised version will be posted on this page with an updated date. Continued use of the site after changes become effective constitutes acceptance of the revised Terms.
These Terms are governed by the laws of the United States and the State in which Mako Metrics operates, without regard to conflict-of-law rules. Any dispute will be resolved in the courts of that State, unless applicable law requires otherwise.
Questions about these Terms: [email protected].
See also our Privacy Policy.