Privacy Policy

How Mako Metrics collects, uses, and protects information when you use makometrics.com.

Last updated: May 18, 2026

Mako Metrics ("we," "us," or "our") operates makometrics.com and provides competitor Meta ads intelligence reports. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and the choices you have.

By using our website or purchasing our services, you agree to this Privacy Policy. If you do not agree, please do not use the site.

1. Who we are

Mako Metrics is the operator of makometrics.com. For privacy questions or requests, contact us at [email protected].

2. Information we collect

We may collect the following types of information:

Contact information: email address when you subscribe to our newsletter, contact us, or complete checkout.
Order and report details: competitor names, page URLs, plan selections, and other information you provide to fulfill a report.
Payment-related information: transaction amounts, product purchased, and billing email. Payment card details are collected and processed by Stripe, not stored directly by us.
Usage and device data: pages visited, referring URLs, browser type, device type, approximate location derived from IP address, and similar technical data.
Marketing and analytics data: events collected through Google Tag Manager, Google analytics tools configured in GTM, and the Meta Pixel for measurement and advertising.
Communications: messages you send us by email or through forms.

3. How we collect information

Directly from you when you sign up for the newsletter, purchase a report, or email us.
Automatically through cookies, pixels, and similar technologies when you browse the site.
From service providers such as Stripe (checkout and payment confirmation) and Resend (email delivery and audience management).

4. How we use information

We use personal information to:

Provide, deliver, and support competitor intelligence reports you purchase.
Process payments and send purchase-related communications.
Send newsletters and marketing emails you opt into.
Operate, secure, and improve our website and services.
Measure site traffic, campaign performance, and conversions.
Respond to support requests and resolve disputes.
Comply with legal obligations and enforce our Terms of Service.

Newsletter signup is optional and is not required to purchase a report.

5. Service providers

We use trusted third parties to run the site and deliver services. They process data on our behalf and only as needed to perform their functions. These include:

Stripe — payment processing (Stripe Privacy Policy)
Supabase — database and serverless functions for newsletter signup and site features
Resend — email delivery and newsletter audience management
Google Tag Manager / Google — analytics and tag management, as configured in our GTM container
Meta (Facebook) — Meta Pixel for analytics and advertising measurement
DigitalOcean — website hosting

We do not sell your personal information.

6. Cookies and similar technologies

We use cookies, pixels, and similar technologies to remember preferences, understand how visitors use the site, and measure marketing performance. Third-party tools such as Google Tag Manager and the Meta Pixel may set their own cookies or collect identifiers according to their policies.

You can control cookies through your browser settings. Blocking cookies may affect some site features. Where required by law, we will provide additional consent options for non-essential cookies or marketing pixels.

7. Newsletter

If you subscribe to our newsletter, we store your email address and may record the signup source (for example, footer or blog). We use your email to send updates you requested. You can unsubscribe at any time using the link in any marketing email or by emailing [email protected].

8. Payments

Checkout is handled by Stripe. When you pay, Stripe collects payment method details and related fraud-prevention data according to its own privacy practices. We receive limited transaction data such as your email, amount paid, and product purchased so we can fulfill your order and maintain records.

9. Data retention

We keep personal information only as long as needed for the purposes described in this policy, including:

Delivering reports and supporting customers
Maintaining newsletter lists until you unsubscribe
Keeping transaction and accounting records as required for taxes, fraud prevention, and legal compliance
Resolving disputes and enforcing agreements

When data is no longer needed, we delete or anonymize it where reasonably practicable.

10. Your rights and choices

Depending on where you live, you may have rights to:

Access the personal information we hold about you
Correct inaccurate information
Request deletion of your information, subject to legal exceptions
Opt out of marketing emails
Object to or restrict certain processing
Request a portable copy of information you provided to us

California residents may have additional rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know what we collect, request deletion, and opt out of certain sharing. We do not sell personal information as defined under California law.

Residents of the European Economic Area, United Kingdom, and similar jurisdictions may have rights under GDPR or comparable laws, including withdrawal of consent where processing is consent-based.

To exercise any of these rights, email [email protected]. We may need to verify your identity before responding. We will not discriminate against you for exercising privacy rights.

11. Security

We use reasonable administrative, technical, and organizational measures to protect personal information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

12. Children

Our services are intended for adults and business users. We do not knowingly collect personal information from children under 13. If you believe a child has provided us information, contact us and we will delete it.

13. International visitors

We are based in the United States. If you access the site from outside the U.S., your information may be processed in the U.S. or other countries where our service providers operate. Those countries may have different data protection laws than your home country.

14. Changes to this policy

We may update this Privacy Policy from time to time. We will post the revised version on this page and update the "Last updated" date. Material changes may also be communicated by email or a site notice where appropriate.

15. Contact

Questions about this Privacy Policy or our data practices: [email protected].