Best for one competitor decision
one-time report
Pay once for a single, point-in-time read on one competitor. Built for a campaign launch or planning sprint.
Money-back guarantee: if it isn't actionable, we rework it or refund you.
Best for quarterly competitor tracking
Covers up to 5 competitors each quarter
Quarterly because creative shifts that often. You get a new read on the same set every 90 days.
If the report misses the brief, we redo it or refund. Reply to the email.
For agencies running Meta ads for clients
10 reports/month across your client roster
Monthly cadence that lines up with how you bill clients.
If the report misses the brief, we redo it or refund. Reply to the email.
You name the competitor. We pull their public Ad Library ads, write the PDF, and email the export ZIP (saved images, videos, gallery, raw ad data) within 24 hours. We do not have private spend, ROAS, or conversion data.
Scorecard, copy themes, format mix, test ideas, and what we infer vs. what shows up in the Ad Library.
Saved ad images and videos, a gallery you can click through, and raw ad data. Handy when library links expire or you need files for a brief.
Private spend, CPA, ROAS, targeting, or conversion data. Meta doesn't expose these.
We ran the same teardown on real brands and published the long-form read. Same lens you get in a paid report.
| Feature | Snapshot | Dominator | Agency |
|---|---|---|---|
| Active ads analysis | |||
| Creative examples | |||
| Copy and format themes | |||
| PDF report | |||
| Export ZIP (saved media + raw ad data) | |||
| Report cadence | One-time | Quarterly | Monthly |
| Trend tracking | |||
| New campaign notes | |||
| Competitors covered | 1 | Up to 5 | 10/month |
| Shareable planning summary | |||
| White-label PDF | |||
| Per-client tagging |
Other tools give you a dashboard. Mako sends a finished PDF and the ad files behind it.
| Mako Metrics | AdSpy / BigSpy | Foreplay / Motion | |
|---|---|---|---|
| Who does the research? | We do | You do | You do |
| Output format | PDF + export ZIP | Tool dashboard | Tool dashboard |
| Client-ready without extra work | |||
| White-label for agencies | |||
| No onboarding or training | |||
| Meta Ad Library as source | Multi-platform crawl | ||
| Entry price | $24.99/report | ~$149+/month | ~$99+/month |
Competitor pricing is approximate and subject to change. See our AdSpy cost breakdown.
You get a PDF with the read, plus the actual ad files and raw data behind it. No dashboard to learn. Not just a list of library links.
Snapshot delivery is built around a 24-hour window, so you're not stuck waiting weeks for answers.
Formatting, creative highlights, and duration signals are framed for people who actually run Meta ads.
Quarterly updates on the same competitors. See when they launch new angles or lean into new formats.
Yes! If you purchase a Snapshot and want to upgrade within 7 days, we'll apply your payment toward the Dominator subscription.
The Dominator plan is billed quarterly ($79.99 every 3 months). You can cancel anytime before your next billing cycle.
Checkout is powered by Stripe and supports all major credit cards and supported digital wallets. Enterprise invoicing is available for annual commitments.
Yes. The Agency plan is $149.99/month and covers 10 competitor reports per month with monthly refresh cadence, white-label-ready PDFs, and per-client tagging. See the full details at /for-agencies. Need a custom contract or larger volume? Email us.
The Agency plan bills monthly at $149.99. Your 10 monthly reports are pooled. Spread them across however many client accounts you're running. Unused slots don't roll over, and you can cancel anytime before the next billing cycle.
Check out our blog for guides on ROAS benchmarks, full-funnel ecommerce strategy, and cost benchmarks for 2026.
Preview a sample competitor report and see exactly what you'd get before spending a dollar.
See Sample Reports