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Our most popular guides to get you up to speed on competitor research and Meta ads optimization:

7 Free Ways to Spy on Competitor Facebook Ads (No $150/Month Tool Required)

Discover 7 proven free methods to uncover your competitors' ad strategies, creatives, and targeting. We'll show you exactly what works—and when it makes sense to upgrade to automation.

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Optimization January 26, 2026 • 10 min read

What's a Good ROAS for Facebook Ads? (2026 Benchmarks by Industry)

Is your Facebook ROAS good or bad? Get 2026 industry benchmarks, a breakeven ROAS calculator, and when to scale—or pause...

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5 Strategies to Boost Your Meta Ads ROI

Proven techniques to optimize your campaigns for maximum return on investment.

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How to Reverse-Engineer Competitor Targeting

Discover the audiences your competitors are targeting and find gaps to exploit.

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Creative Jan 24, 2026 • 8 min read

7 Signs Your Facebook Ads Are Suffering From Creative Fatigue

Learn the warning signs that your ads have fatigued, plus proven strategies to refresh campaigns without starting over.

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Optimization Jan 24, 2026 • 10 min read

How Ecommerce Brands Can Recover 30-50% of Lost Attribution on iOS Meta Ads (2026 Guide)

Learn 5 proven solutions to fix broken iOS attribution on Meta ads, including Conversions API setup, AEM configuration, and iOS 26 workarounds that actually work.

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Research Jan 24, 2026 • 12 min read

How to Reverse-Engineer Competitor Targeting on Meta Ads (Even When Meta Hides the Data)

Learn 7 proven methods to reverse-engineer your competitors' Facebook ad targeting audiences, even when Meta Ad Library hides the data. Perfect for agencies and ecommerce brands.

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Meta Ad Library: The Complete Guide

Everything you need to know about Facebook's Ad Library—and its hidden limitations.

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Facebook Ads Targeting in a Post-iOS 14 World

What still works after Apple's privacy changes and how to adapt your strategy.

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How Top Brands Cut CAC by 40% With Competitor Intel

Real case studies showing how competitor research translates to lower ad costs.

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